is one form of brand promotion that is closer to the brand with users
through a variety of activities that attract the attention of consumers.
Moreover Brand Activation is also usually done in a fun and relaxed atmosphere, making it easier Brand delivered his message to consumers.
can be defined as an interaction between consumer and brand marketing.
Here consumers can better understand the brand and accept it as part of
their lives. By implication, the relationship between brands and
customers should take place in the long term, not for a short time.